OBJECTIVE:

AAA was looking for a strategy to increase their insurance business with a limited budget and with the hope of using a product related to a cell phone.

STRATEGY:

ReturnMe provided the incentive to motivate members and non-members to come in to a local AAA chapter to request an insurance quote. As a thank you they were given a AAA ReturnMe key tags and tow truck flash light key chain.
AAA ordered 30,000 ReturnMe key tags and marketed this promotion via their website, social media pages, member magazine and in store with large banners.

RESULTS:

AAA saw an increase in traffic for the 12 week campaign which resulted in increased insurance quotes and policies.
AAA was very happy from the success of this project and shared their success with other AAA chapters across the country. ReturnMe received business from 5 more AAA chapters.

INDUSTRIES:

Transportation