Holiday Gifting Program

VENDOR SHOWCASE

OBJECTIVE:

The primary objective was to come up with a unique and fun edible gift to include in the CIBC holiday gifting program.

STRATEGY:

The snow globe shaped cookie was the perfect gift to encompassed their winter design. This cookie had a full colour, vibrant print showcasing the CIBC brand. The imagery was custom made to match with the CIBC colour scheme and tie in the holiday theme. The product was completed by being packaged in a clear cellophane bag tied by hand with ribbon and bow.

RESULTS:

This item was VERY popular in the 2018 Holiday Booking program to CIBC. A total of 2,795 units were distributed throughout Canada to 113 locations throughout CIBC’s Branch network and offices as holiday gifts for customers. They were a hit at their corporate head office.