OBJECTIVE:

The Braves Athletic Club was looking for a hockey gift idea to serve as the “Player of the Game” award in their annual Braves Christmas Tournament.

STRATEGY:

Knowing that the tournament is participated by players at various age groups, skills range from Novice to Midget level. Therefore we wanted to propose an item that could be used by all players regardless of their age, as well as a large printable area that the Braves Athletic Club logo can be proudly displayed. Therefore, we came up with this fully sublimated drawstring bag which lets players store their under gears, hockey tapes and/or pucks meanwhile showcasing their full logo on the front of the bag.

RESULTS:

The Braves Athletic Club drawstring bags were well-received amongst players young and old. All recipients were excited to take one home as their prize for a game well played.

PROJECT LEAD: