Project Description

Group Event Identification

OBJECTIVE:

A local team was searching for an identifiable product or wearable for a Mud Hero Event that they were attending.  The product need to be a one size fits all and suitable for both females and males.

STRATEGY:

Our agency selected a survivor style BUFF which can be worn 12 different ways and will work for any demographic. This product additionally provided a large imprint area for the logo, as well as, the ability to imprint a powerful skull image, which the kids would gravitate towards (providing a desire to wear them).

RESULTS:

Not only were these BUFFS a hit, 8 team members finished in front of the entire Mud Hero flight.  The distinguishing BUFFS allowed the team to recognize each other on the course and stick together.  The Enforcer team has decided to make this a yearly promotional piece.

INDUSTRIES:

Team • Non-Profit