Project Description

ANFCA logo

Green Initiative

OBJECTIVE:

Alberta Native Friendship Centres Association (ANFCA) was looking for promotional products, which would help create engagement with their audiences. The chosen items needed to be practical, reusable and environmentally conscious. “Reconnect with Mother Earth” was the main focus of this promotion.

STRATEGY:

Wildflower seeded bookmarks were a great choice to promote “Reconnect with Mother Earth”. These bookmarks can be planted to help regrow the planet one little step at a time. The tote is made of 100% Natural cotton processed AZO-Free, with no hazardous chemicals to maintain the environmentally conscious aspect of this campaign. The t-shirts are 100% cotton with a full-colour print of the logo to really create an image for the organization. We selected a mini lantern that would be used for a number of different applications, such as outdoor activities to “Reconnect with Mother Earth”. A recycled paper notebook was decorated with the slogan on the cover to remind people of the message. The notebook is recyclable once it’s done its lifecycle. The sleek-looking metal water bottle that can be reused time and time again to reduce waste and the need for single-use plastic bottles.

RESULTS:

The client was very happy with the items that carried the message of their commitment to their green initiative. The items are in full force and used to create engagement of the ANFCA brand with its target audience.

PROJECT CREATORS:

Kelly Tran

Kelly Tran, B.Sc, TAS
Promotional Marketing Consultant

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Misty Mushynsky photo

Misty Mushynsky, TAS
Promotional Marketing Consultant

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Michelle Reidy