Project Description

MacEwan University logo

Graduation Keepsake Giveaway

OBJECTIVE:

MacEwan University Alumni were looking for a small giveaway to engage with graduating students and family members at the 2019 MacEwan University Convocation.

STRATEGY:

The License Plate Keychains are a fun keepsake item that graduates are sure to use for years to come! The full-color decal sheets are fun and vibrant and remind the graduates that they will always be part of the MacEwan family and MacEwan Alumni. The decals also create further engagement with the brand by encouraging to share photos of the decals in use on various social platforms.

RESULTS:

Two highly creative items that provide graduates with a memento of the special occasion and remind them of the opportunity to become an active Alumni member in future years!

PROJECT CREATORS:

Kelly Tran

Kelly Tran, B.Sc, TAS, FAM
Promotional Marketing Consultant

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Misty Mushynsky photo

Misty Mushynsky, TAS
Promotional Marketing Consultant

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Michelle Reidy

Michelle Reidy, FAM
Account Manager

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