Graduation Keepsake Giveaway

OBJECTIVE:

MacEwan University Alumni wanted a small giveaway that would engage graduates, their family members, and other attendees at the 2019 MacEwan University Convocation.

STRATEGY:

The License Plate Keychains are a fun keepsake item that graduates are sure to use for years to come! The full-color decal sheets are fun and vibrant and remind the graduates that they will always be part of the MacEwan family and MacEwan Alumni. The decals also create further engagement with the brand by encouraging to share photos of the decals in use on various social platforms.

RESULTS:

The license plate keychains were well-received by both the university and the graduates who not only saw it as a souvenir, but also as a reminder of their significant achievement. Also, the decal increased the university’s brand engagement because it encouraged the graduates to share photos of the decal on social media.