OBJECTIVE:

With rugby season cancelled due to the COVID-19 pandemic, the LA Crude was going to miss the annual local Rugbyfest festivities. To fill that void, they wanted to set up a physically-distanced and safe event for their members to get together.

STRATEGY:

An essential part of this event was finding a uniquely representable and fitting promotional item. So we asked ourselves this question, “What goes well with Rugby?” The answer was plain and simple – beer! So we suggested the big “Crudefest” mug to LA Crude as their promotional giveaway at the event.

RESULTS:

LA Crude has since heard excellent feedback from its members about the “Crudefest” mugs during and after the event. It goes to show that a promotional product can be both a memorable giveaway and an effective branding recall tool whenever it is utilized properly to the preference of the end-users.

PROJECT LEAD: