Gift With Purchase

VENDOR SHOWCASE

OBJECTIVE:

A local energy company that offers rate reduction services wanted to provide a “thank you” gift to their clients for signing either an electricity or natural gas contract. This gift was intended to increase brand loyalty and appreciation to a variety of clients in various industries. It also need to incorporate electricity or gas in some way.

STRATEGY:

We sourced a cool and trendy NEW promotional product that would allow Creative to incorporate electricity into this promotion. Electric candle lighters are a flameless lighter that recharges from a USB (no refill necessary). Its ability to be used for candles or barbeques was appealing to our client and the addition of the gift box increased the perceived value.

RESULTS:

Energy Engine was extremely happy with the product because of its connection to electricity, as well as, the referral business it received as a result. The popularity of each item allowed Energy Engine’s brand to be shared from clients to prospects who intern generated additional revenue.