OBJECTIVE:

A fun, colourful promotional product was required for a tradeshow giveaway. We needed something cost-effective but that would have a WOW factor.

STRATEGY:

We have many Pantone colours to choose from with the Panaji brand and we wanted to draw on those colours for the promotional product. Custom socks were an obvious choice. They are still one of the most popular promotional giveaways and who doesn’t enjoy a fun pair of socks? And, there are no sizing issues.

RESULTS:

People will be flocking to the booth to get a pair of these socks. The added bonus to these particular socks is that for every pair purchased the supplier donates 2 pairs of socks to a local shelter on your behalf.