OBJECTIVE:

Sherwood Park Minor Hockey Association (SPMHA) wanted to create a special item for the Hockey Moms in their organization. The hoodie and t-shirt were designed for Moms to show their support for their children during the season. SPMHA also wated to use this opportunity to create a fundraiser, and $5 per garment went back to the association.

STRATEGY:

We created two trendy looks with the special SPMHA Hockey Mom logo on a heather t-shirt and a comfy hoodie. Because this was a special, time-limited offer, an Online Pop-Up Store was a perfect solution to create an ease of ordering and streamlined system for delivery. A Pop-Up Store also allows for the store to be re-opened at a later date in the season for a re-order.

RESULTS:

The Moms loved their hoodies, which were very warm, soft, and comfortable, not to mention stylish. The t-shirts also have a subtle retail design, achieved by the tone-on-tone imprint, a perfect style to go with just about anything and just the right thing for a hockey mom always on the go!

PROJECT CREATOR: