OBJECTIVE:

Every year a DIXON CUP Event is hosted as a social event and hockey fundraiser. The objective was to locate a new, fun promotional product with a hockey theme that would draw attention at a pub night.

STRATEGY:

We selected a remote control, Bluetooth Speaker Zamboni COOLER. This product would allow the Dixon event the ability to tour the Zamboni around to different establishments to promote excitement around the event. It was customized with the DIXON brand, which included a light-up goal-light that was a bottle opener and we used customized the top to look like a hockey rink. When the speakers were on it also brought an incredible amount of attention to the event.

RESULTS:

This cooler provided the ability for the event to raise awareness and funding.

PROJECT CREATOR: