Project Description

Children's Festival logo

Festival Staff, Volunteers and Merchandise T-Shirts

OBJECTIVE:

We were asked to provide t-shirts in a variety of colorways to distinguish volunteers, festival staff, tech staff, the festival team, and to sell as merchandise for the 38th annual Northern Alberta International Children’s Festival.

STRATEGY:

Ever mindful of budget we had to find a t-shirt with deep inventory that was available in an array of colorways and that had a full size range from toddler to adult. As well, the t-shirt had to stand up to a full color one location imprint and a one color back imprint.

RESULTS:

As a proud St. Albert resident herself, Melissa Milligan, who was the Project Creator, was excited to be able to walk around the event and see the t-shirts in action. And more importantly, her client was really impressed with the quality of the imprint and the quality and vibrant colorways of the t-shirt.

PROJECT CREATOR:

Melissa Milligan photo

Melissa Milligan, CAS, FAM
Senior Promotional Marketing Consultant

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