Explainer Video
OBJECTIVE:
EmployAbilities was challenged by its inability to reach its target audience via phone or email consultations. Most newcomers (target audience) to Canada do not speak English fluently and therefore our objective was to provide a better format in relaying information about their FREE program.
STRATEGY:
Our team met with EmployAbilities and discovered that an explainer video in multiple languages would better convey the benefits of their Newcomers Program. We created a script for approval, the storyboards for visual input and then selected voiceover audio that matched the voice and tone of the EmployAbilities brand. The final set of videos communicate the value and benefits of the program both visually and with a voice in several languages.
RESULTS:
The video was so popular that it has continued to expand to additional languages, and it has resulted in an influx of participants for the Newcomers Program.
PROJECT LEADS:
Jessica Klimko, B.Com, CAS, CDMP
Digital Marketing Director, Promotional Marketing Consultant
Catherine Buchanan
Editor & Copywriter
Gary Chan, B.Com, CAS, FAM Certified
Project Manager & Social Media Specialist
Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant
Pete Kmech, MAS
President
