OBJECTIVE:

In their 27^th year, Dance Power is an iconic Dance Competition based out of Edmonton. They are one of the longest running dance competitions in North America. Known for creating the ULTIMATE experience for their dancers, Dance Power takes a great deal of pride in using creative marketing solutions to make their events the best in the business!

STRATEGY:

By using bold and exciting colours Brand Power injects energy and fun into their events.  Their audiences & participants can’t help but be attracted to the products they so generously give to the dancers and teachers/ studios and sometimes sell at their events. We custom-made these striking and fun medals to be given to all the dancers who participated in this particular dance competition. Since our client loves vivid colours, we knew these Stylus Highlighters/Pens were going to be a hit in all their neon colours! They were given away to the teachers and sold as brand merchandise to the guests at the event.

RESULTS:

A partnership that has lasted over 10 years, Dance Power is a leader in their industry and we are proud to partner with them every year!

PROJECT CREATORS: