Our client was planning an event, called Untapped Potential, and they required a logo to represent it. This will likely be a yearly event and the logo had to appear timeless yet modern and approachable. Another requirement was for the text in the logo to be clear and legible since our client caters to a community of people with all kinds of disabilities.
We worked with our client’s event committee and made sure that all voices and opinions were heard. It was important to stay consistent with our client’s brand and we achieved that by incorporating matching fonts and colors. Yet we added another color to the mix that would be original to the event only. This would help all event-related content on their website be distinguishable from the rest. The final design is about people, ready and willing to work, and the idea that all people are different yet all contribute to a workplace – which is the underlying theme of the event.
Our clients, the entire committee, were ecstatic to have a logo they are proud of, that represents the event which took so much love and effort to organize and launch.