Engaging & Educational Product For A Conference

VENDOR SHOWCASE

OBJECTIVE:

The ITA Group was having their annual fall sales conference and requested assistance in revamping the experience at the conference by providing an inspiring, educational and tech-focused product for each guest.

STRATEGY:

We presented the idea of a journal which included a Near Field Communication (NFC) Tag located on its cover. The addition of a NFC tag would allow attendees to be directed to a webpage that contained the event schedule, documents pertaining to the conference and, a direct link to an event app in the iOS App Store. This type of journal could additionally allow ITA Group to provide a visually stunning debossed cover, plus a 4 color process indented dome. Both of these areas were instrumental in providing the ITA Group branding.

RESULTS:

The event was a huge success! The results indicated that 98% of the attendees considered themselves knowledgeable about ITA’s event and 100% of the sales team members left the conference feeling more enthusiastic because of the interaction with the NFC Tag.