Educating Patients While Promoting Services

VENDOR SHOWCASE

OBJECTIVE:

Reliant Hospital Care understood the stress that new mothers faced and wanted to play a role in alleviating some of that stress. We were required to devise a way to not only provide diaper bags to new mothers, but to also provide them with important information and a map as well.

STRATEGY:

This led to the creation of the Ultimate Tote Bag with VistaScan technology embedded in its imprint. We suggested a non-woven tote that features an outer document pocket for discharge papers and care instructions, an outer utility pocket to hold a baby bottle, a roomy interior for formula samples and diapers and a clear plastic pockets for appointment reminders and physician business cards. In addition, the bag’s long shoulder strap could be adjusted to fit over wheelchair handles. This made it easier for hospital volunteers to transport discharged patients and their belongings to the entrance.

VistaScan Digital ID Technology
Use mobile technology to turn your COLORVISTA printed bag into an interactive marketing experience.

The bag’s ColorVista imprint, “How to Survive the First Weeks Home with Baby” featured high-resolution, full-color photographs of infants. The hospital incorporated VistaScan technology into the artwork. Each photo had an embedded digital ID that when scanned using the free Digimarc^® Discover mobile app, took viewers to a video about infant care on YouTube.

RESULTS:

The totes were so successful for the Women’s Center that the hospital decided to use a similar tactic to cross-promote its cardiology, maternity, oncology and orthopedic departments. The hospital ordered zip-close transport totes featuring full-color photographs of the four departments. Embedded digital IDs directed users to videos about heart failure, infant care, chemotherapy, and adult stem cell therapy. The four departments shared the cost of the bags, making it more economical. The cross-promotion helped raise awareness about hospital services for future patient needs. As an added benefit, the imprint on the back of the totes featured a map of the hospital—a convenient resource for patients needing help finding the lab, rehab, or other facilities.