The bag’s ColorVista imprint, “How to Survive the First Weeks Home with Baby” featured high-resolution, full-color photographs of infants. The hospital incorporated VistaScan technology into the artwork. Each photo had an embedded digital ID that when scanned using the free Digimarc® Discover mobile app, took viewers to a video about infant care on YouTube.
The totes were so successful for the Women’s Center that the hospital decided to use a similar tactic to cross-promote its cardiology, maternity, oncology and orthopedic departments. The hospital ordered zip-close transport totes featuring full-color photographs of the four departments. Embedded digital IDs directed users to videos about heart failure, infant care, chemotherapy, and adult stem cell therapy. The four departments shared the cost of the bags, making it more economical. The cross-promotion helped raise awareness about hospital services for future patient needs. As an added benefit, the imprint on the back of the totes featured a map of the hospital—a convenient resource for patients needing help finding the lab, rehab, or other facilities.
Health • Education • Travel/Tourism