OBJECTIVE:

John Deere required a durable backpack for men & women to use in the field when carrying their laptops and iPad. They also wanted a useful travel item that could be logoed and would stand-up to a lot of heavy use.

STRATEGY:

A variety of options were provided but the focus for John Deere was on the value that a backpack could provide. Additionally, John Deere recognized that co-branding with Samsonite, a respected brand,  provided an elevated value for its field workers.

RESULTS:

The backpacks were received extremely well and accomplished the goal of a gift item the was cherished by staff. Samsonite was a great choice to represent the John Deere brand.