Our client required a logo for a new driving service.
During the discovery and brand strategy meeting with our client, we learned about the business and our client’s needs. One of the requirements for this brand was to make the logo modern, bold and legible, as it would be displayed prominently on the client’s vehicle, and oftentimes seen in motion. We started with a logo mood board of example logo styles to narrow down the general direction of this new brand. The next step was to propose several options incorporating all kinds of iterations of the logo following the chosen direction. We narrowed all the options down to the leaf graphic and green colour in the logo to highlight the fact that the client’s vehicle is a hybrid and eco-consciousness is important to this brand. We chose a rounded, clean font and slanted it to add further dynamic and MOVEMENT to the logo.
Our client was ecstatic to start using the logo which will help DRIVE his brand forward to success!