OBJECTIVE:

EmployAbilities required the ability to market one of their programs called Learn 2 Earn to individuals with barriers to employment as well as employers seeking qualified candidates. Our agency presented the ability to create a documentary video that would provide past graduates of the Learn 2 Earn program as well as employers to share their experiences.

STRATEGY:

A plan was put in place to interview graduates as well as employers regarding the value of the program. We ensured that we asked the right questions to properly extract the true benefits of the Learn 2 Earn program. The shooting was done in 2 locations (EmployAbilities as well as Ricky’s All Day Grill) with our team of Cinematographers. Additionally, the Executive Director of EmployAbilities, as well as the program Coordinator, were interviewed. Two videos were produced, 1 targeting employers and in a shorter version. These videos are now showcased on the EmployAbilities website and used on their social media platforms to attract participants as well as employers.

RESULTS:

The creation of these videos has created substantial success for EmployAbilites. They continue to fill their programs with qualified candidates as well as fitting employers. Also, as a result of this video’s success, EmployAbilites has hired our agency to create an additional in-classroom video for another program.

PROJECT LEADS: