Project Description

Documentary Video

EmployAbilities logo

OBJECTIVE:

EmployAbilities required the ability to market one of their programs called Restart Your Career to individuals with barriers to employment as well as employers seeking qualified candidates. Our agency presented the ability to create a documentary video that would provide past graduates of the Restart Your Career program to share their experiences.

STRATEGY:

A plan was put in place to interview graduates and instructors regarding the value of the program. We ensured that we asked the right questions to properly extract the true benefits of the Restart Your Career program. The shooting was done at the EmployAbilities location with our team of Cinematographers. Additionally, the Director of EmployAbilities and the program Coordinator were interviewed. This video was produced, published and is now showcased on the EmployAbilities website and used on their social media platforms to attract participants as well as employers seeking qualified candidates.

RESULTS:

The creation of these videos has created substantial success for EmployAbilites. They continue to fill their programs with qualified candidates as well as fitting employers with qualified candidates.

PROJECT LEADS:

Jessica Klimko photo

Jessica Klimko, B.Com, CAS, CDMP
Digital Marketing Director, Promotional Marketing Consultant

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Ryan Northcott
Video Production & Drone Imaging

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Gary Chan photo

Gary Chan, B.Com, CAS, FAM Certified
Project Manager & Social Media Specialist

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Anna Paczkowska

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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Pete Kmech Photo