OBJECTIVE:

A cosmetics company wanted to create pitch decks to present their products to retailers and distributors. The objectives of the project were to:

• Create visually appealing pitch decks.
• Highlight the company’s products in a clear and concise manner, so that potential retailers could easily understand the benefits of stocking the company’s products.
• Differentiate the company’s products from competitors by showcasing their unique selling propositions and core strengths.

STRATEGY:

To start off, we conducted research on the cosmetics industry, retailers’ needs, and competition to develop a design that would resonate with the target audience and differentiate the company from its competitors. We developed a messaging strategy and created a visual concept that combined the company’s brand colors, typography, and imagery to create a visually appealing pitch deck that would capture the attention of potential retailers. We designed the pitch decks with a clear and concise structure that highlighted the company’s products and their benefits, making it easy for potential retailers to understand the value of stocking the company’s products. The additional challenge was the requirement to provide these pitch decks in a one-page format only so that all of the information regarding the products needed to be condensed to the most important items only.

RESULTS:

The results of the project were positive. The pitch decks checked all the boxes for the retailers’ needs:

• Visually appealing pitch decks created a positive impression on the target audience, making them more likely to consider stocking the company’s products.
• The clear and concise one-page structure of the pitch decks made it easy for potential retailers to understand the benefits of stocking the company’s products.
• The messaging strategy and visual concept highlighted the company’s unique selling propositions and core strengths, differentiating them from competitors.

PROJECT LEADS: