Dance Studio Pop-Up Store With Branded Apparel

OBJECTIVE:

Shelley’s Dance Company is a dance studio that wanted to offer their students personalized team jackets as well as other branded merchandise that could be purchased through an online platform. They wanted to make it very accessible, easy to purchase and securely collect payment. The team jackets were mandatory for each dancer while other items were optional apparel and accessories.

STRATEGY:

We created an online Pop-Up Store that opened for a two-week period and collected the orders once the store was closed. The online store was made accessible to parents and students to place orders and submit their payments.

RESULTS:

The store was very accessible and easy to use. Orders were processed effectively and payment was collected through a secure payment gateway. The store was easy to navigate and the items were displayed nicely. Everyone had their items in hand within a few weeks after the store closed and the product looked fantastic!