OBJECTIVE:

LA Oil, a new U11 spring hockey team, was nearing their inaugural tournament and approached us with a need for jerseys and some great ideas regarding how those jerseys were going to look.

STRATEGY:

After working closely with the team to best understand their vision for the jerseys, we decided on a sublimated jersey from ATAC. Our CREATIVE team created a few designs that would adorn the jerseys; designs that were sleek, bold, memorable, and would best represent the LA Oil name.

RESULTS:

From the oil drop logo to the dripping oil sublimation, the boys loved the simplicity and aesthetic of the jerseys we created for them. The LA Oil hockey team went on an undefeated run to bring home the cup and thankfully we could make sure they looked great doing it.

PROJECT LEAD: