OBJECTIVE:

Jiffy Lube was looking to make a statement at its future corporate events. They required a fun, memorable and refreshing product that could create an unforgettable experience that was long-lasting and tied into its marketing objective.

STRATEGY:

Our agency selected a CUSTOM, Remote-Controlled, Bluetooth Cooler Truck. Being that Jiffy works on vehicles, we thought this truck would be a great fit. Cold refreshments will be placed in the body of the cooler and distributed at their events.

RESULTS:

The product was extremely well received. It was a conversation piece that created a memorable branding moment and Jiffy can’t wait to get it out on the road. The only fluid changes that need to be done on this truck though is when they run out of drinks.