OBJECTIVE:

Ned’s Wish, CREATIVE’s charity of choice, is an organization dedicated to preserving and enhancing the quality of life for retired police and military service dogs by providing financial support for their medical well-being. They came to us with a need for a custom vehicle wrap for branding their charity’s van.

STRATEGY:

The van was a blank canvas and Ned’s Wish team trusted our creative thinking and strategy to come up with the best use of all sides. Our design team collaborated and decided that the graphics should reflect the nature of this charity – use the logo, colours, and graphics to create a “police/security” van type of look. The logo lent itself nicely to this idea as it’s already a shield! The dynamic backgrounds combined with actual images of the dogs that Ned’s Wish helps created a memorable, highly-visible car wrap that clearly states what this charity is dedicated to.

RESULTS:

Ned’s Wish was ecstatic with how this custom vehicle wrap turned out! This was a pro bono project as we endeavour to support our charity of choice with all our marketing expertise. Our reward was when Ned’s Wish turned up in our parking lot to proudly show off their new van and brought a couple of their dogs for a visit with them. They now have a noticeable presence on the roads that further promotes their brand awareness, creates conversations, and drives more interest in what they do!