
Content Marketing That Boosts Sales
OBJECTIVE:
Our e-commerce client, jibeprints.com, was looking to boost website traffic and increase sales through content marketing. After successfully launching their social platforms, they wanted to expand their digital marketing funnel into other areas and platforms.
STRATEGY:
We did an analysis of their audience and realized that Pinterest, a visual search engine, provided a perfect opportunity because most of their audience spends a lot of time searching for home decor ideas on this platform. We took a deeper dive into what most users tend to use Pinterest for and found out that detailed tutorials tend to outperform other posts. We then involved our content creators in publishing a blog post about how to create a gallery wall that incorporated our client’s best-selling personalized print. We took all images from the blog post and published them to the client’s various boards, making sure each post was optimized to its fullest potential, by using not only catchy visuals but also optimizing the post’s written content.
RESULTS:
View Site jibeprints.com
PROJECT LEAD:

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant