OBJECTIVE:

University of Alberta Geotechnical Centre required a modern drinkware piece to give away to attendees who attended their conference.

STRATEGY:

We decided on this sleek and modern insulated bottle with a very on-trend powdered coating that makes this drinkware piece extremely durable as well. This bottle allows a beverage to stay cold for 48 hours and hot for at least 12 hours, which made it versatile for the conference attendees. And to bring in a bit of fun, the bottle was produced in a variety of colour choices allowing the attendees to pick their favourite!