OBJECTIVE:

Our client, Inland Heidelberg Cement Group, needed a few company-branded, budget-friendly giveaway products.

STRATEGY:

We wanted to provide a product that would have an impact yet still fit the client’s requirements. We selected this drink koozie because we could do a full-colour two-sided imprint to provide the maximum ‘WOW FACTOR’.

RESULTS:

The client loved the drink koozies, and everybody wanted one. In fact, they even had to place a second order to ensure everyone got one.