OBJECTIVE:

Our client, The Alzheimer Society of Alberta & NWT in partnership with SERVUS Credit union, was looking for a commemorative gift for the volunteers and participants of the Alzheimer’s Face Off Hockey Tournament, which is an event that brings Edmonton a weekend of hockey with former NHL greats.

STRATEGY:

This world-class event puts together weekend hockey warriors with their heroes from the NHL Alumni in a fun-filled weekend focused on raising funds towards Alzheimer’s research. All proceeds to date have gone towards furthering the research and awareness of what many believe to be Canada’s future largest epidemic, Alzheimer’s, dementia and related mental illnesses. Every Player will receive this beautiful custom towel as a useful, commemorative gift for their time and energy,  a thank you for taking part in the fun, volunteering to raise money for such an incredible cause.

PROJECT CREATORS: