OBJECTIVE:

The client wanted a cost-effective item that would boldly represent their branding for artist welcome packages for their fourth annual Grindstone Comedy Festival.

STRATEGY:

We decided to go with full-colour drink koozies, which allowed us to print both the client’s logo as well as the sponsor’s logo on a k00zie using Grindstone’s unique pink branding.

RESULTS:

The client was excited and proud to be giving their festival artists fun items that represented their brand.