OBJECTIVE:

The objective of the promotion was so that sales reps in the field that were out quoting jobs and taking orders would cover all the main categories and show customers add on items.

STRATEGY:

This was a unique promotion because sales reps out on the road can use the clipboard as a visual sales tool in the field, making sure they didn’t miss anything, circling exactly what the customer wanted, then could write their order, and wipe the board clean for their next appointment.

RESULTS:

A lot of general contractors and supers in the field that were placing the order liked it so much they asked for one for themselves. Clipboards are great sales tools and can be used in a variety of fields, such as, automotive, healthcare, and construction.

INDUSTRIES:

Forestry • Manufacturing