OBJECTIVE:

A camp wanted to offer a “survival kit” for incoming campers on orientation day. Alot of these campers have never been away from home or their parents before, so they thought some stuff to make them safe and comfortable would help and want them to come back the following year.

STRATEGY:

We printed the name of the camp and filled the bottle with a variety of items like a compass, bug spray, gum, a light stick, hair ties, sunscreen, bandages, and a pen (so campers could write home). The bottle can be reused throughout the summer at the camp’s water filling station, promoting recycling and being green.

RESULTS:

The camp as well as the campers loved the bottle. In fact, even after the camp was over, the campers continued to use them.

INDUSTRIES:

Health • Finanace