OBJECTIVE:

This client came to us with an ambitious set of goals in the creation of their new brand and a modern and functional product showcase website for their multiple lines of pens & notepads. Because their service offering is a production of completely custom products, it was very important to project that level of possibilities through their branding and the new website.

STRATEGY:

This was an exciting project to undertake as the first phase entailed strategizing with this client’s team on the name of the brand. After rounds of discovery, research and collaboration, we have all agreed on the perfect BRAND NAME, TAGLINE and DOMAIN NAME. Kustom Promos was born!

The next two phases of this project were now able to launch: creating a comprehensive set of BRAND GUIDELINES and WEB DEVELOPMENT. We enlisted our team of experts to help bring this project to life. While a multi-page Brand Guidelines document was being created, we selected a platform (WebFlow) that would allow our client’s team to easily make future changes on their own. While our web developer was building the pages and functionality, our copywriter was creating clear and optimized written content that would help funnel each website visitor across the pages. In the meantime, our SEO team made sure the entire website and its content would be easily recognizable by search engines. A designated project manager ensured that each aspect of the new website was catered to the client’s needs. Through our research and a deep understanding of promotional products, we were able to build a completely custom, interactive website that provided valuable tools and clear costs for their visitors.

The final phase comprised the creation of various branding and marketing collateral such as business cards, email signatures, presentation templates, and an email launch strategy!

RESULTS:

Through brand consistency, almost immediately following the launch of the Kustom Promos website, our client was inundated with new business. Additionally, the responses from prospects, clients, and even competitors on the quality of his branding have accentuated the value of their investment.

View Site kustompromos.com

PROJECT LEAD: