OBJECTIVE:

The Yeti brand has seen a huge resurgence in popularity in the last few years and has a high perceived value. Peace Hills Insurance specifically requested the brand for a summer product.

STRATEGY:

We chose the colourful Yeti can insulator for its functionality and beauty. At a 20 degree difference, compared to a naked beer, the Yeti can insulator makes for a more enjoyable beer while outside in the heat.

RESULTS:

When we received the order at CREATIVE, we were perplexed about how to open the koozie. Once we figured it out, Lisa videoed a quick how-to video and sent it to the client for instructions for all of the Peace Hills staff. It was an impromptu video but it helped to make the client confident in using the product daily.