Project Description

Align Orthodontics logo

Branded Umbrellas = Dry & Happy Employees

OBJECTIVE:

Our client, Align Orthodontics, has an office backing on to an outdoor area with a pond. Because their employees a 3-4 minute walk around the pond to get from the parking lot to the office building, our client wanted to protect their team members from the ever-changing Alberta weather. They came to us looking for a solution.

STRATEGY:

We found a beautiful rain umbrella in a budget-friendly price point and chose the pure white so that the client’s deep purple logo would really pop! And because this client loves to promote their clever tagline “There’s More To Your Smile”, we decided to decorate the side opposite from the logo with it. This way either the logo or the tagline is always in sight!

RESULTS:

Now, the rainy weather is good weather for Align Orthodontics! The umbrellas provide brand recognition; it’s like carrying around a billboard and they have happy and dry employees!

PROJECT CREATOR:

Melissa Milligan photo

Melissa Milligan, CAS, FAM
Senior Promotional Marketing Consultant

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