OBJECTIVE:

Equipco’s company founder (now retired) is a big fisherman and before the pandemic, the company would regularly host a customer fishing retreat. This is the first year his nephew (one of the current managing partners) has a boat of his own so he was really excited about the idea of having branded towels around for this special milestone year.

STRATEGY:

Creative was able to source a custom sublimated towel that was King size, custom colored and very absorbent. The towel started as one side white and backside grey which worked with the design Creative came up with the help of Briana using the company’s brand colors.

RESULTS:

The reviews are in and the towels are a HUGE hit! The order arrived at the beginning of July, just in time for all recipients to use on their summer holidays! Emails have jammed the marketing managers inbox with pictures of the amazing adventures these towels have been on all across Canada. The towel will definitely be a summer staple every year to come and a great reminder of the amazing relationship that Equipco has with all of their employees and customers alike.