OBJECTIVE:

Shaw’s Point Resort is a beautiful campground located on the Northside of Slave Lake, Alberta. This resort is bustling with campers all season long and is the perfect location for Albertans to come together to enjoy the outdoors. Lisa came up with products that would be functional to the camper clients as giveaways and sold at the resort store. Shaw’s Point Resort has a full-colour logo that can be translated nicely onto countless promotional products with the new decoration methods available.

STRATEGY:

A wine glass has been a staple at the campground for years and adorns a classic one-colour design. A few of the other items purchased were custom playing cards with a case, tape measure, sunglass clip, air freshener and PVC keychain; each product chosen for its usefulness and quality.

We also supplied two different cooler bag options for the store. The Thermo-Tote is an insulated bag with a durable polypropylene exterior and thermal foil interior. This bag is perfect for picking up fresh groceries in town or just taking some appetizers over to a neighbour. The Icecap cooler is leak-resistant, can hold up to 20 cans and includes a metal bottle opener. This cooler is embellished with beautiful embroidery produced locally.

RESULTS:

All the logoed products came together beautifully to display the full-colour logo and promote the Alberta gem of a resort.