OBJECTIVE:

SGSDance is an award-winning competitive dance studio in Edmonton, who just celebrated their 50th Anniversary. The objective was to create a comfortable and smart team warm up uniform to wear in the studio and to competitions so that the dancers could be identified as SGSD Dancers.

STRATEGY:

Pieces were chosen from many different brands like Bella Canvas, Stormtech, and Rebel Apparel for the style and fit, which are appealing to kids and teenagers. Custom Slides were even created for the dancers to wear to let their feet breathe! The garments were decorated with either large silkscreens or embroidery and also personalized with dancers’ names.

RESULTS:

All dancers love their team warm-up suits and are proud to wear their studio’s brand in the bright lights!

PROJECT CREATOR: