OBJECTIVE:

Edmonton Public Library was looking for a fun and unique item to gift to all of their wonderful donors and supporters.

STRATEGY:

Custom socks with a fun and colorful design that matched EPL brand colors were chosen for this campaign. To be even more unique we produced mismatched pairs, one sock featuring a step and repeat book design and the other with a step and repeat heart shape. An extra special message was added to the bottom of each sock along with the client’s logo. We also did custom belly bands with a thank you message to wrap and give each pair a very retail look.

RESULTS:

As a result, EPL was able to gift their donors and supporters with something both meaningful and super fun!!

PROJECT LEADS: