OBJECTIVE:

Peace Hills Insurance has been serving Western Canada since 1982 with home, auto, and business insurance products. CREATIVE has had a very long partnership with this company leading back to the 1990s. Peace Hills is very generous and appreciative to their employees and brokers and feel it is essential to celebrate all of life’s milestones. One way they can show their love is by presenting their employees and broker families with baby blankets to celebrate the arrival of a new family member.

STRATEGY:

This project was unique because we could create the artwork and design from the ground up with a sublimated Sherpa baby blanket. With consultation from the client, Anna created a step and repeat pattern in the client’s colors representing images of all the types of insurance the Peace Hills Insurance specializes in. The images were cartoon-like and appropriate for a baby blanket and were printed in a subtle halftone all over the blanket. The PH logo was also sublimated in full color at the corner.

RESULTS:

The client is thrilled with the final result. The blankets are super soft and sweet looking. The blankets will be sure to be used during those precious months for the little Peace Hills family babies.

PROJECT LEAD: