Project Description

Buffalo Air Express logo

An Updated Website For A Courier Service

OBJECTIVE:

Our client, Buffalo Air Express, needed an updated mobile-friendly website that was easy to manage, allowing interaction with their customers while highlighting their growing services. The site established an updated brand identity while remaining true to its grassroots, fundamental values. They also wanted their website to interact with a 3rd party plug-in for their bookings.

STRATEGY:

The Buffalo Air Express team entrusted our Creative team with compiling suitable, enticing webpages, imagery, keywords, and written content that would provide helpful information to their current and potential clients. After sitting down with the Buffalo Air Express team to learn more about them, we used their existing site, a few focused questions, some site comparisons, and our research to create an improved, user-friendly site. We chose a website theme with the appropriate calls to action as a starting point and built the site from that foundation. Our Web Designer worked closely with our client to ensure the new website was modern, mobile, and user-friendly. We also worked strategically, gathering, organizing, and portraying the required information for Buffalo Air Express’s extensive northern destinations. We connected an interactive plug-in tool that enhances the functionality and experience of those who visit the site. Our SEO team ensured that all new website pages were fully optimized and easily found by the search engines.

RESULTS:

The new site uses the colours and elements of Buffalo Air Express’ brand to establish its brand identity. It encourages online interaction with online forms to seamlessly request and receive quotes or book courier services to the North. The new site has also been a key part of the company’s increased growth and expansion. In 2022, Buffalo is experiencing record sales and contribute part of this success to their new website.

View Site buffaloairexpress.com

PROJECT LEADS:

Julia Amulung photo

Julia Amulung, B.Com
Web & Graphic Designer

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Catherine Buchanan photo

Catherine Buchanan
Editor & Copywriter,
Virtual Marketing Assistant

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Anna Paczkowska

Anna Paczkowska, FAM Certified
Creative Director, Executive Virtual Marketing Assistant

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