A Special Gift For Staff Children

OBJECTIVE:

Every year SMS Equipment plans a Christmas party for the children of staff across the country. Due to the pandemic, a new plan had to be made. Our client came to us searching for a gift that could be sent out and shipped to branches across Canada.

STRATEGY:

Soft and super cute, Morris the Moose was an obvious choice to be sent out along with a gift card to each child. All of the Moose, wearing shirts branded with the client’s logo, were individually packed with a gift certificate of choice and shipped to all the branches by a team of volunteers. SMS Equipment always strives to celebrate the hard work and dedication of their staff as evidenced by their tagline Our People Define Us. The Moose is also a fitting symbol of the Pride and Strength of the team.

RESULTS:

The generous gift was well received and much appreciated by staff around Canada, especially their children! Many Thank You emails were sent to the organizers for the special treat.