OBJECTIVE:

Our client, Northern Star Behaviour Services, was looking for a new website to establish a professional online presence and effectively showcase their services. The website aimed to reflect the professionalism, credibility, and compassionate nature of Northern Star while addressing the specific needs and challenges of their target audience.

STRATEGY:

Our strategy focused on creating a visually appealing and cohesive design that resonated with the target audience. Extensive research was conducted to develop compelling and informative content and images. User-centric navigation and accessibility were prioritized to ensure a seamless user experience while incorporating brand colours enhanced the website visually and made it consistent with their other platforms and marketing material. We effectively communicated all services provided by Northern Star, including information on funding options, to facilitate informed decision-making for potential clients. Integration of contact and inquiry forms streamlined communication, while targeted marketing efforts and search engine optimization increased visibility and reach. By implementing these strategies, we aimed to enhance user engagement, establish credibility, and provide a valuable online resource for the behavioural services community.

RESULTS:

By implementing the above-mentioned strategies we:
Increased Visibility and Reach: The Northern Star Behaviour Services website helped the organization expand its online presence, allowing it to reach a wider audience.
Improved User Engagement: The user-focused design, compelling content, and intuitive navigation contributed to enhanced user engagement on the website.

Overall, the website successfully achieved its objective of creating an informative and professional online platform, providing valuable resources and support to families seeking support in their journey with Autism.

View Site northernstarbx.com

PROJECT LEADS: