OBJECTIVE:

We have done many ball caps for this client in the past, so this time we wanted to do something completely different. Something that would stand out, without being too loud, while able to tell the story of who the client is.

STRATEGY:

Adding a logo on a hat is simple, but to make the hat their own requires a little more than just a logo. To achieve this we decided to go with a sublimated front panel to showcase the most recognisable concept of the client: “elevating devices”. By using an image of gondolas amongst tall trees, you can recognise the scenery right away and get an understanding of the type of industry the client is in. With the embroidery of their logo, it adds a textured contrast to the smooth sublimated panel, adding a little more depth to the design of the hat.

RESULTS:

As a result, the client’s brand and story gets showcased on a  hat, which anyone would be happy to receive at golf tournaments and other events through summer. A touch of winter imagery for a cool look, during the hot summer days.

PROJECT CREATORS: