OBJECTIVE:

When our client, PCI Supply, came to us, they wanted to update and streamline their website and content to make it a valuable resource for current and future partners. PCI Supply operates across Canada, and therefore it was essential for us to showcase PCI and their products and services in both English and French, and in Canada and the USA. They also wanted their website to be mobile-friendly and interactive, with a simple call to action that would connect them with their customers.

STRATEGY:

We enlisted a team of experts to help bring this website together. Our Content Writer’s job was to investigate PCI’s identity, including its successes, community involvement, and what they offer its clients. We also needed to find the appropriate French vocabulary for their specific industry. Thankfully, our French Communications Expert could tap into resources that ensured the French-Canadian market would experience the site as they intended. Our Web Designer worked closely with our client to ensure the new website was modern, mobile and user-friendly. We also worked strategically, gathering, organizing, and portraying the required information for PCI’s extensive repertoire of products and its corresponding manufacturers. We researched interactive plugins and tools that enhance the functionality and experience of those who visit the site. Our SEO team ensured that all new website pages were fully optimized and easily found by the search engines.

RESULTS:

The PCI Supply logo uses the colours of the telecommunications industry, which gave our designer an ample palette of colours to choose from for this vibrant, modern site. The new website is informative, easy to navigate, and ultimately a practical and helpful resource for clients and partners of PCI Supply.

View Site pcisupply.com

PROJECT LEADS: