OBJECTIVE:

Having done custom journals before, AEDARSA wanted to design a new journal design to celebrate its 25th Anniversary.

STRATEGY:

Taking inspiration from the primary AEDARSA logo, we replicated part of it on the cover for a subtle yet eye-catching design. The “25 Years of Elevating Safety” logo is also centred on the front as the focus, helping further build on brand recognition.

RESULTS:

A classic journal that celebrates a milestone year for AEDARSA while maintaining its brand identity.

PROJECT LEADS: