125th Anniversary Gear

OBJECTIVE:

The Town of Calmar recently celebrated their 125th Anniversary. Several activities were planned for the celebration so they were looking for a few items that could be resold in designated retail locations throughout the town as part of the celebration.

STRATEGY:

The goal was to have a few pieces that would appeal to a wide array of demographics. We presented several options, intending to suit various age groups and styles. The Town of Calmar selected a popular Pullover hoodie, a stylish Crew Neck sweatshirt and multiple colours of RichardsonTrucker Style Caps.

RESULTS:

The shirts turned out great and the embroidery on the hats was stunning! You can’t drive through Calmar without spotting at least one person wearing their 125th Anniversary gear!