CATHERINE BUCHANAN | January 11, 2022 • 2 min read / 2 min play Before you can sell anything, whether a product or a service, you must clearly understand who you are selling to! Buyer Personas are a helpful way to visualize your ideal client and plan your marketing strategy [...]
JESSICA KLIMKO | January 5, 2022 • 2 min read / 2 min play Thinking about implementing paid advertising as part of your marketing strategy? Having a difficult time deciphering the differences between Google Ads and Facebook Ads? Not sure where to start? Jessica Klimko, our Digital Marketing Director breaks down [...]
PETE KMECH | January 4, 2022 • 2 min read / 2 min play In a world, where prospective clients turn to their screens and phones to learn more about ANY business or service and use the state of your online presence to make a decision, it's ever-important to ensure [...]
ANNA PACZKOWSKA | December 30, 2021 • 5 min read CREATIVE Metaverse Experience Yes, you read that right. We love to explore new opportunities and tools that are becoming available and some that are still on the way for digital marketers and their clients. And while the true metaverse technology [...]
BRIANA MEDWECHUK | December 29, 2021 • 2 min read / 2 min play Whether you have only one person or a team of employees handling your logo and communicating with printers or marketers, one rule should apply to every interaction those team members have regarding your brand... keeping your [...]
KELLY TRAN MISTY MUSHYNSKY | December 28, 2021 • 2 min read / 1 min play In this episode of marketing tips, Kelly and Misty, Senior Promotional Marketing Consultants at CREATIVE discuss the best ways to approach searching for new SWAG or Promotional Products ideas and how they [...]
ROB MANDRYK | December 27, 2021 • 2 min read / 2 min play AWARD PROGRAMS are a fantastic way to reward your employees and engage them for continued success. In this video, Rob Mandryk, our Program Manager puts a fun spin on this topic and covers some ideas on when [...]
EILISH LEMIEUX | December 9, 2021 • 6 min read What is a SWAG Box? Short answer: it’s what you want it to be! We know it’s important to show gratitude to the people in our lives – staff, clients, loved ones – and there are many ways to do so. You can [...]
EILISH LEMIEUX | June 17, 2021 • 3 min read Don’t Let Flawed Copywriting Be Your Downfall Have you ever received a business email riddled with spelling, punctuation, or grammatical errors? For some people, poor copywriting can be an absolute turn-off, while others may unconsciously turn away without actually realizing why. A poll for [...]
JACQUIE DuVAL | February 17, 2021 • 4 min read The Advantages of Influencer Marketing Have you ever scrolled through your Instagram feed to see a beautifully done-up photo of a woman highlighting a product? Often, there will be a #ad or #gifted at the bottom of their post. This is likely the [...]
